In the last 3 modules we learned about:

a) Who is a Super Salesperson?

b) Forms of Commercial Transaction (Defining B2B, B2G, B2C)

c) Determining Wants and Needs.

This module is on the Sales channels and New Age channels. Sales channels are route-to-market for any product or service. It defines how the product moves from the producers, Manufacturer, and supplier to the customer. 

The questions we ask ourselves every day are:

- Should we take our product directly to the consumers?

- Should we use intermediaries?

Let us learn some of the most commonly used channels and also about the emergence of the new channels.