In this third module, the strategy building moves to determine the Needs and Wants of the consumers (customers). Do you ever think twice before buying a product? and on another occasion, do you think twice, research the market before you conclude a product purchase?

What are the driving elements in this process? Is a Need established for your product? These are questions we ask ourselves when positioning a product. As an entrepreneur or a Super Salesperson, this exercise is extremely enjoyable while giving us a lot of insights before we build the sales strategy.

There are extensive methods to do market research and find out the Needs & Wants of your customer base. These topics will help you to go out there to the customer base to understand their requirements before we finalize a design or launch a product.